National Campaign Highlighted Dangers of Distracted Driving
Early in April 2014, the U.S. Transportation Secretary, Anthony Foxx, announced the U.S. Department of Transportation (DOT)’s first national advertising campaign intended to curb distracted driving accidents in Los Angeles and throughout the country.
Each year, distracted drivers create unspeakable tragedies, leading to the injury and deaths of countless victims. In fact, in 2012 alone, an estimated 421,000 people were injured and 3,328 people were killed in crashes caused by distracted drivers.
“This campaign puts distracted driving on par with our efforts to fight drunk driving or to encourage seatbelt use,” said Secretary Foxx at a press conference to announce the groundbreaking campaign. The campaign ran from April 10th to April 15th and relied on the actions of thousands of law enforcement officers nationwide, as well as advertising efforts.
New ads portray deadly consequences
During the campaign, residents of Los Angeles and throughout the country were likely to see the slogan, “U Drive. U Text. U Pay” in English and Spanish advertisements to raise awareness about the consequences of distracted driving accidents. The ads highlighted the serious dangers of distracted driving in addition to the penalties drivers could face should they violate the law.
The ads were publicized via TV, radio, and digital advertising, and the campaign also featured a strong social media strategy. The social media channels of the National Highway Traffic Safety Administration (NHTSA) and its media partners focused the message of “If you’re texting, you’re not driving” toward men and women between the ages of 18 and 34, who may be more likely to engage in cellphone use while driving.
During his press release, Secretary Foxx also released the preliminary results of the distracted driving crackdown in Los Angeles and the rest of California. California police reported issuing over 10,700 tickets for cellphone-related violations and they reported the use of hand-held devices dropping by about a third at each program site.
Types of distracted driving accidents
It’s common knowledge these days that texting or talking on a cellphone while driving constitutes distracted driving. However, some people may not know that any use of a cellphone while driving distracts the motorist from the road. This can include the mere act of reaching for a cellphone, checking a message, dialing a number, or taking or viewing a picture on a cellphone.
Other types of distracted driving accidents can include engaging in any action other than driving, such as reading maps, talking to passengers, eating and drinking, using a navigational system, and adjusting a radio or MP3 player.
Accident victims can enlist the aid of an Ellis Injury Law’s personal injury attorney
Victims of texting and distracted driving accidents in California can turn to the team at Ellis Injury Law for help. We have a long track record of favorable resolutions for car accident victims. After your free case evaluation with a qualified personal injury lawyer, we can file a lawsuit on your behalf to help you obtain compensation for your medical bills, damage to your vehicle, and your lost income.
Our Los Angeles car accident lawyers work closely with medical experts and crash investigators to ensure we cover all the angles of your case. Call us today at 310-641-3335.